media advertising

См. также в других словарях:

• Marquette Student Media Advertising — The Advertising Department of Marquette University Student Media allows students to gain industry experience in producing advertisements for local clients. v · …   Wikipedia

• Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia

• advertising, influence of —    Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… …   Encyclopedia of contemporary British culture

• Media buying — is a sub function of Advertising management. Media Buying is the procurement of the best possible placement and price of a piece of media real estate within any given media. The main task of Media Buying lies within the negotiation of price and… …   Wikipedia

• media — me‧di‧a [ˈmiːdiə] noun the (mass) media TELECOMMUNICATIONS all the different ways of entertaining and giving information to the public and advertising goods, for example television, radio, and newspapers: • The Japanese media have carried… …   Financial and business terms

• cross-media advertising — /ˌkrɒs mi:diə ædvətaɪzɪŋ/ noun advertising the same product or service in several different types of media which are offered by a single company media provider …   Marketing dictionary in english

• Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …   Universalium

• Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

• advertising — /ad veuhr tuy zing/, n. 1. the act or practice of calling public attention to one s product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by… …   Universalium

• Media multitasking — For other uses, see multitasking (disambiguation) Media multitasking involves using TV, the Web, radio, telephone, print, or any other media in conjunction with another. Also referred to as simultaneous media use, this behavior has emerged as… …   Wikipedia

• advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in …   Encyclopedia of Contemporary Chinese Culture